Compare Google Analytics 360 and Mixpanel 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Mixpanel
Star Rating
(1,286)4.5 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, with many praising its fantastic UI and the ability to build reports on the fly. Users find it particularly beneficial for tracking user funnel journeys and understanding conversion rates, making it a favorite among product managers.
- Users say that Google Analytics 360 provides a comprehensive view of the consumer journey by integrating seamlessly with the Google ecosystem. This holistic approach allows marketers to gain valuable insights through various touchpoints and attribution models, which many find essential for effective marketing strategies.
- Reviewers mention that Mixpanel's ease of use is a significant advantage, with a score reflecting its intuitive design. Users appreciate the platform's ability to track user behavior and segment data effectively, which enhances their A/B testing efforts and overall analytics capabilities.
- According to verified reviews, Google Analytics 360 is recognized for its robust data handling capabilities, with the ability to manage over a billion records smoothly. This scalability is a key feature for larger organizations that require extensive data analysis.
- G2 reviewers highlight that Mixpanel's support quality is commendable, with users noting that the platform has been a good partner in their business endeavors. This level of support contributes to a positive user experience, especially for those new to analytics.
- Users report that while Google Analytics 360 is easy to set up and use, some find it less intuitive compared to Mixpanel. This can lead to a steeper learning curve for new users, particularly those who are not already familiar with the Google ecosystem.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Google Analytics 360
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
8.8
450
8.8
976
Ease of Use
8.1
453
8.5
986
Ease of Setup
8.0
199
8.1
448
Ease of Admin
8.4
189
8.6
369
Quality of Support
8.0
409
8.4
752
Has the product been a good partner in doing business?
8.5
185
8.8
337
Product Direction (% positive)
8.4
434
8.6
896
Features by Category
Metrics
8.7
325
8.8
271
8.5
333
8.8
341
8.5
323
8.2
295
8.6
305
8.9
354
8.4
299
8.9
351
8.4
304
8.5
317
8.2
303
8.4
290
8.4
311
8.8
319
8.2
287
8.9
342
Reporting
Feature Not Available
8.7
311
8.6
310
8.6
292
8.4
279
8.4
213
8.5
297
8.7
333
8.4
291
8.3
240
8.2
268
8.2
244
8.6
314
8.6
334
Other
8.5
301
8.7
330
8.4
306
8.2
182
8.3
291
8.0
174
8.6
304
8.3
233
8.5
267
8.1
181
8.2
248
7.9
175
8.3
266
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.1
18
Not enough data
7.4
19
Not enough data
7.4
17
Not enough data
7.7
20
Administration
8.5
246
8.5
278
8.2
243
8.3
246
8.6
294
8.7
342
8.6
293
8.8
286
User Identification
9.1
112
8.3
257
9.0
109
8.8
277
9.0
104
8.4
266
Tracking & Reporting
8.9
99
9.2
301
8.8
110
8.8
290
8.9
103
8.3
244
9.0
109
8.9
305
8.8
104
8.5
250
8.8
101
8.9
293
Metrics
9.0
33
9.0
256
8.6
33
8.3
213
8.6
34
8.7
245
8.5
33
8.7
217
8.6
33
9.0
237
Product Analytics
Not enough data
8.6
412
Not enough data
8.9
509
Not enough data
8.6
454
Not enough data
8.8
496
Not enough data
7.4
334
Not enough data
8.3
369
Not enough data
7.5
305
Not enough data
7.8
361
Agentic AI - Product Analytics
Not enough data
5.2
75
Not enough data
6.3
76
Not enough data
5.8
73
Not enough data
5.8
74
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.2
111
Not enough data
8.9
113
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
89
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
9.0
256
8.6
33
8.3
213
8.6
34
8.7
245
8.5
33
8.7
217
8.6
33
9.0
237
Categories
Categories
Shared Categories
Google Analytics 360 and Mixpanel are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Google Analytics 360 has no unique categories
Mixpanel is categorized as E-Commerce Analytics and Product Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Computer Software
25.3%
Information Technology and Services
11.4%
Financial Services
9.6%
Internet
6.5%
Health, Wellness and Fitness
5.1%
Other
42.0%
Discussions
Very good
2 Comments
PF
good workRead more
What is Mixpanel used for?
2 Comments
RS
Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like...Read more
What can mixpanel do?
1 Comment
JD
MixPanel is an event logging platform that you can use to understand how your users are engaging with your application.Read more
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